Rotten Attitude started as a passion project and eventually grew into a business. I’ve always been drawn to graffiti, typography, and skateboarding—especially skateboard branding and graphics. That world is simple, creative, and constantly pushing boundaries, and that’s the energy I wanted the artwork to reflect. While Rotten Attitude doesn’t make decks (yet), that influence runs through everything I create.

I also handled all of the brand’s social media, which meant adapting to a more video-focused approach over time. The website originally lived on WordPress, but moving to Squarespace and Shopify made it much easier to manage the e-commerce and operational side of the business. Rotten Attitude is currently on hiatus, but when the time is right, it’ll be back.