LIFT Basketball

LIFT—short for Let It Fly Training—is a youth basketball facility focused on helping kids develop their skills both on and off the court. The goal was to design a hoodie the kids would actually want to wear, rather than standard, forgettable company merch. The result is a minimal, clean design with a vintage, worn-in feel. LIFT also wanted their slogan worked into the graphic, as it plays a big role in the brand’s identity.