Dawson's Hot Sauce

Dawson’s Hot Sauce is a local staple known for its creative, one-of-a-kind flavors. Naturally, they wanted that personality reflected in a graphic tee. The goal was to create a design inspired by the look and feel of a retro, vintage pizza shop, while featuring a mascot-style character based on one of their hot sauce bottles as a focal point. After being featured on the popular YouTube show Hot Ones, they also wanted that moment highlighted, along with other details about the brand.