4 Under

4 Under is a professional pace-of-play tracking and golf operations tool designed to help keep courses running smoothly. The goal of this project was to create a logo that clearly communicated the company’s purpose and functionality. After exploring multiple concepts through sketches and logo iterations, we landed on a stopwatch icon with the hands of the clock aligning to form the number four. Once the logo was finalized, we expanded the brand to include typography, logo variations, imagery, and mockups.